Print is dead! Long live print!

They said print was done for, finished, kaput. Whether you see it as a commodity or a luxury, nothing beats the experience of a well-produced printed object in one’s hands. Some people love the way old books smell, the feel of something fresh-off-the-press, or the way ink lays on a page. With an array of dazzling special effects, new techniques, and innovative technologies, print continues to evolve, becoming more interactive than ever. Print as we knew it might go the way of the dodo, but the print of tomorrow has arrived, and the possibilities are endless. 

Sappi

Surface I & II: Paper Demonstrations
Digital Papers Swatchbooks
Hyperlink: A Guide to Interactive Print
Strategy, Creative Concepting, Art Direction, Copywriting, Account Management

Sappi Digital Papers wanted to push the limits of printing, so we explored the edges of premium McCoy. Surface I and II are two wire-bound promotional samples that contain exploded-view process stories that get to how and why while showing the boundlessness of digital papers. Equally challenging was the complex production of Sappi Digital Swatchbooks, my first heavy lift as Sappi account manager. Hyperlink bridges the physical and virtual, exploring augmented reality, the actual genius of QR codes, and a whole host of new packaging technologies and interactive capabilities.  

Discovering the Space Between
Educational Booklet from Hyperlink
Research, Content Strategy, Copywriting

Customer Journey Touchpoints by Industry
Interactive Print Demos from Hyperlink
Content Strategy, Copywriting

DLR Group

50th Anniversary Monograph: Fifty Years of Elevating the Human Experience Through Design
Stakeholder Interviews, Content Strategy, Copywriting

A 50th birthday only comes once, and the occasion should be celebrated accordingly. I helped global architecture and design firm DLR Group commemorate half a century of elevating the human experience through design. Neither monograph nor history text but rather an unconventional, non-linear approach to storytelling DLR Group’s legacy, I wrote a book highlighting their past, present, and future.

Knoll

75th Anniversary Integrated Print, Digital, and Social Campaign
Copywriting, Account Management, Media Planning and Trafficking 

I developed strategic messaging and integrated campaign platforms for Knoll over the past ten years, working on the agency side to position the company’s brands with distributors, design professionals, and consumers in relevant, engaging ways. Supporting Knoll Office, KnollStudio, KnollTextiles, Edelman Leather, and HOLLY HUNT, I created materials with a consistent focus on strong, ownable positioning—most notably the Knoll 75th anniversary campaign. The celebratory tagline “Modern Always” continues to be a lead element of the Knoll brand narrative, even since the M&A with Herman Miller in 2021.