Your marketing should be greater than the sum of its parts.

Taking into account everything from social media, email marketing, and branding to advertising, retail experience, and broadcast, I’ve helped companies navigate an ever-changing landscape of customer behaviors, technology platforms, and industry trends.

I have worked with global brands like Abbott, BBVA, Mastercard, and Slalom to enter new markets and launch new practice areas. I’ve developed marketing and messaging frameworks that highlight specific areas of focus and expertise while working within and complementing larger brand and business narratives.

Utilizing a scalable and flexible approach to content strategy, I have created sales enablement tools and marketing tookits that educate and empower teams through templated yet highly customizable materials.

True or false: Brands are living, breathing organisms.

People commit to brands they see as friends, brands who engage in real life and in real time. These friendships are built on a foundation of trust, respect, understanding, and the ability to have meanignful two-way conversations. Delivering products, services, solutions, and experiences that impact and enhance lives is no easy task, but none of it’s possible without fostering a healthy brand ecosystem.

Brand ecosystems optimize your marketing and operations functions through adaptive, omnimedia communications frameworks that reach the right customers at the right time with the right message. Your brand ecosystem should reinforce your value as a consistent, relatable presence in an uncertain world.  

Abbott

For more than 125 years, Abbott has brought new products and technologies to the world—from medicines, nutrition, and diagnostics to cardiovascular and diabetes care. Across the entire business, I helped develop frameworks for sharing the brand story in dynamic, user friendly ways, conducting stakeholder interviews and workshops to inform the process. 

Website, Intranet, Signage
Pillar Messaging

I helped refine messaging around core pillars of the business. Bringing a more human, empathetic, and ownable tone of voice to the brand, I co-created interactive digital, print, and environmental experiences to raise awareness of Abbott’s impact, core values, and capabilities. 


Global Marketing Framework
Breakthrough Innovation Messaging

With robust, customizable marketing and sales frameworks, new visual and verbal studies for the thematic expression of breakthrough innovation and cross-division co-creation were completed, influenced by and impacting the entire organization. New processes and new ways tools elevated the ways in which Abbott executive leadership views and speaks about the brand's many contributions to the world's populations.

Mastercard

Mastercard makes marketing expertise a differentiating value add to their customers. Much of my work with Mastercard helped the brand strike the right balance of structured, consistent communication with the creative product domain flexibility that makes it possible for valuable marketing and sales tools to remain both easy to use and scalable.


Tap & Go Merchant Campaign
E-Learning Tools 
Research, Activation Strategy, Copywriting

Creating a suite of materials to help educate merchants on the benefits of contactless payments technology as well as point-of-sale retail displays that would drive consumer adoption required a clear understanding of the B2B2C purchase journey. Equally vast was the network of Mastercard team members needing to learn Adobe Experience Manager, for which I developed an e-Learning tool to empower enterprise-wide quick proficiency.


Sales Enablement, Foundational Marketing
Research and Strategy, Copywriting

I worked with the Global Product B2B Marketing team to develop B2B2C Design and Messaging Templates. The guidelines were formalized in an FMM Playbook that summarized the recommended approach and provided sample communication templates across the most-used channels.